Privacy Policy

Effective Date: 25 January 2025

This Privacy Policy explains how Discount Home Dealer Ltd (Company Number: 05682632), trading as Discount Home Dealer (“we”, “us”, “our”), collects, uses, and protects your personal data when you use our website or purchase from us.

We are registered in England and Wales and operate from:

144–146 Hawthorn Road
Kingstanding
Birmingham
B44 8PX

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal data in the following ways:

Information You Provide Directly

When you:

Create an account
Place an order
Subscribe to our newsletter
Contact us via email, phone or contact form

We may collect:

Full name
Email address
Telephone number
Billing address
Shipping address
Order history
Account login details

Payment Information

Payments are processed securely by third-party payment providers (such as Stripe, PayPal or other authorised processors).

We do not store full card details on our servers.

Information Collected Automatically

When you use our website, we may automatically collect:

IP address
Browser type
Device information
Pages viewed
Time spent on pages
Referral sources

We use cookies and similar technologies to collect this information.

2. How We Use Your Information

We use your personal data to:

Process and deliver your orders
Provide customer service and respond to enquiries
Manage your account
Send service-related communications
Send marketing emails (where you have consented)
Improve our website, products and services
Prevent fraud and protect our business
Comply with legal and tax obligations

We do not sell your personal data.

3. Legal Basis for Processing

Under UK GDPR, we process your data on the following lawful bases:

Contractual Necessity
To fulfil your order and provide our services.

Legal Obligation
To comply with tax, accounting and fraud prevention requirements.

Legitimate Interests
To improve our website, marketing performance and customer experience.

Consent
For email marketing communications. You may withdraw consent at any time.

4. Marketing & Advertising

We may use analytics and advertising tools, including but not limited to:

Google Analytics
Meta (Facebook & Instagram) Pixel
Other advertising platforms

These tools help us understand how visitors use our website and measure the effectiveness of our marketing campaigns.

Where required, we obtain consent for non-essential cookies via our cookie banner.

You can opt out of marketing emails at any time by clicking the unsubscribe link.

5. Sharing Your Information

We may share your personal data with trusted third parties, including:

Payment processors
Courier and delivery providers
IT and website hosting providers
Email marketing platforms
Professional advisers (accountants, legal advisers)

All third parties are required to process your data securely and in accordance with data protection laws.

We do not sell, rent, or trade your personal data.

6. International Transfers

If we transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as:

UK-approved Standard Contractual Clauses
Transfers to countries with adequacy decisions

7. Data Retention

We retain personal data only for as long as necessary to:

Fulfil the purposes outlined in this policy
Comply with legal, tax, and accounting requirements
Resolve disputes and enforce agreements

Order records may be retained for up to 6 years to comply with UK tax legislation.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request erasure of your data (subject to legal obligations)
Request restriction of processing
Object to processing for marketing purposes
Request data portability

To exercise your rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Cookies

We use cookies to:

Enable essential website functionality
Improve user experience
Analyse website performance
Support marketing and advertising

You can manage cookie preferences via your browser settings. Disabling cookies may impact website functionality.

10. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites.

11. Children’s Privacy

Our website and services are not intended for individuals under 18 years of age.

We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated Effective Date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:

Discount Home Dealer Ltd
Trading as Discount Home Dealer
Company Number: 05682632
Registered in England and Wales

144–146 Hawthorn Road
Kingstanding
Birmingham
B44 8PX

Email: info@discounthomedealer.com
Phone: 0121 382 9174